​Implemented and increased e-commerce sales via website management and integration with additional sales platforms. Realigned SEO content to increase traffic and brand awareness. Directed migration of website and sales systems to Commerce7 and Hubspot. ​Designed and wrote copy for all marketing and print materials for entire brand. Collaborated with coworker to create brand style and guideline. Hired and worked alongside marketing department to develop consumer communication copy, marketing strategies, and brand activations. Developed B2B communication channels for effective communication and flow of information amongst clients, coworkers, and partners via email and website; providing inventory updates, progress reports, and allowing flexible access to live data. Utilized Slack to form effective communication paths for each department and overall staff interaction. Developed business by flourishing wholesale sales by 174% in 27 months and increasing brand awareness by personally expanding presence into 4 additional states: NY, IL, LA, and AR by researching and seeking out maven style establishments that had an interest in unique wines. Made Texas History by coining and running all aspects of the first-ever 100% Texas wine festival “Texas Wine Revolution”, a non-profit organization to build awareness and market Texas Wine.